Look Carefully at the Trademarks for the New York Jets along with 888 casino .
Notice any similarity in colour schemes?
Now the two companies share some thing in common.
Theyve a exceptional partnership that is billed asthe first and only one involving a pure digital gambling business and an NFL team.
The original agreement from the 2018 season was based around the 888 brand.
The gap for this year is that the marketing is centered around its Orbit platform that is new and the casino product.
In a nutshell , the deal that is new means for the six remaining Jets regular-season home games, including the Week 6 contest against the Dallas Cowboys, this is exactly what fans will see:
NFL rules prohibit teams in promoting sports gambling, while incorporating the 888 Sportsbook manufacturer appears to make a lot more sense.
The NJ gambling operator relies from Secaucus as it is. The Jets play their home games from neighboring East Rutherford (aka the Meadowlands) and clinic in Florham Park.
The venture seemed to be a perfect game.
Yes, the Jets did end the 2018 time with a 4-12 record. And they head into this weeks game against the Philadelphia Eagles still seeking their first win of the newest season.
However, depending on the press launch, this bargain clearly is not based around the franchise on-the-field performances.
Customer awareness and building brand is what it is about.
The extension of this deal between the New York Jets and 888casino. Com for another year in a row just reaffirms our expansion efforts and reiterates the attention in online gaming within the US gaming community, said Yaniv Sherman, head of group commercial development.
The purpose of the partnership marks another milestone for 888casino. Com in the usa, as we all continue to pioneer gambling operations through this sponsorship arrangement, our second consecutive??with an NFL team????
888, which operates under the Caesars Interactive license, is building on the momentum from a really active summer. The highlight is, of course, that the July launch of its casino stage.
NFL training camps opened around the same time.
Remember the New York Giants additionally call house. However, the partnership doesnt apply to those home games.
In a meeting, Sherman stated that the focus was onopting for a particular group from a large industry.
It just so happens the Jets are in the New York marketplace but call the Garden State home.
I believe there are hardly any brands now in American sports that regardless of whether the team wins or not or that performs on the group the franchise brand is far bigger than anything else, said Sherman.
The Jets are one of a handful of groups associated with the city and that is very important to people. I believe we share DNA and similar values. Were a really good cultural fit.
The 888 Casino new (that shares a wallet with 888 Sport and 888 Poker) will likely be front and centre around Oct. 21. Thats when the Jets host the now undefeated New England Patriots in a Monday Night Football game.
That could be Tom Brady and the defending Super Bowl champion Patriots.
As the sport host, there will be added 888 Casino branding. This will consist of ribbons across MetLife Stadium, along with Jumbotron and audio mentions during the contest.
Yes, the Patriots won the first contest 30-14. And it is safe to state the 888 team will be rooting for an Jets win the second time around.
When 888 Casino customers deposit as a result of the price and sign up, that will count from the win column, also.
Bill Gelman is a sports writer based just and not much in the Jersey Shore. Bill spends some time in Atlantic City composing about casino openings and expansions, unique events and world championship boxing at Boardwalk Hall. He is presently adding NJ sports gambling and online gaming to the combination.